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Executive Coaching & Management Development
Established diverse client base, including Large Corporate, Media, Entertainment, Financial Services and Journalism
The company has been in business since 2011 but has traded in other forms, building a very well respected track record over more than twenty years in the industry.
Unusually in the Executive Coaching market, it is now sustained through a branded coaching product. This point of difference in a commodity market makes the business an attractive growth opportunity.
The business specialises in executive coaching and management development, with a well established reputation among UK and international clients based in the UK: work for these clients has been delivered in South Africa, Sydney and New York. The personal reputations of each of the highly experienced and trusted associates, contributes to the collective goodwill of the firm.
The company benefits from a proprietary methodology which has proven to be exceptionally successful in winning new business and sets a clear difference between it and its competitors; which of course leads to better margins. This product is ripe for development and a more determined new business and sales effort.
The business is well structured with an excellent trading history and repeat client base.
The owner has been running the company from a home office and as an ever growing business believes that there is huge growth potential for a more motivated owner.
The business is profitable with no bad debts and offers a highly competitive coaching and executive management development service.
All necessary equipment is in place that is required to run a successful operation.
The company has worked and continues to work with some of the best known companies in the UK, including retail brands and large, international corporates.
The business uses Sage software for managing accounts, payroll and invoicing.
Customer service is the top priority; the team provide an efficient service and is up to date in the latest technology and equipment. The company uses methods consistent with best practice.
This is a well-run, responsible and reliable company that has a history of continual growth and profits due to the professional and efficient approach to business and the quality of trust that clients show this business and its associates.
They have developed a modern, flexible approach to management coaching which provides the opportunity to work with junior managers in addition to benefiting the usual senior executives.
Other strengths are:
• Still an Attractive Market-Place Clear from number of applications of interest
• A Branded business in a commodity market-place
-New business initiative this year has generated 88 leads (cost per lead of £68)
-30 of these in active, continuing discussions
-1 significant new client has already more than paid for the activity
-A business not dependent on the principal.
• Margin Optimisation has further potential
-Through balancing coaching and management development
-2019 YTD gross margin is historic high of 50%
Opportunities for Growth:
• Company is currently run as a lifestyle business which impacts on the sales level achievement.
Effective proven new business system under-utilised
-Click rates on new business e-mails run at 15% (global average 12%)
-Business not employing social media techniques to boost individual connections e.g. contact via blogging, referencing, personalised contacts.
• Business Geographic spread limited by principal’s unwillingness to travel outside London.
-Brand competitiveness works in all geographies
-Order opener of the brand(s)
• Overhead cost reduction capacity
-Much admin cost could be digitally managed more cheaply
-Non business essential personal costs included in overheads – available saving of more than £10K per annum
The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
The business has achieved a history of excellent turnover and profits over the years.
Turnover 2019 circa £200,000 p.a.
Gross profit circa £100,000 p.a.
Adjusted Pre Tax Net Profit circa £70,000 p.a.
The Asking Price of £130,000 is for 100% of the issued capital of the company,
A complete asset list is available.
The business is managed by the vendor from a home office.
The business is easy to run as the owner has built up an infrastructure to ensure a smooth operation. Sound foundations have been laid, using a specialist new business approach to accommodate future growth that could be achieved with a more motivated approach to management and targeted marketing.
The business does not carry out formal advertising and marketing activities and has profited from strong word of mouth referrals and recommendations. Successful breakfast events, links and blogs have always proved useful touchpoints for client budget holders.
Hours largely depend on the client requirements.
The vendor is happy to stay on at the business for an agreed period to ensure a smooth handover for a fee to be negotiated.
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