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Leasehold, including fixtures, trade mark, intellectual property and goodwill
£95,500 - Offers invited
Since establishment over a year ago, the owner has invested heavily in the business, which includes the best products, equipment and ambience and in the process has created a unique Boutique offering, with a significant competitive advantage with mass appeal.
The business offers tremendous scope for further expansion, both in terms of its opening hours, product choices and franchising opportunity. The brand has been strongly linked to fashionista and bloggers alike and has huge online following.
At the core of the business lies its brand and the quality of its food, attributes that set it apart from all other offerings in the area. Its product choices include:
• Authentic waffles (Belgian/American)
• Premium Ice Cream
• Artisan desserts
• 24ct Gold ice cream
• Candy floss creations
• Unique desserts
• Coffee, hot drinks and premium shakes
Hitherto the outlet only opened in the evenings due to the owner’s other business commitments. Recently, the trading hours have been extended as follows:
Monday - closed
Tuesday to Thursday - 12 – 8pm
Friday and Saturday 12 – 8pm
Sunday – 12 – 8pm
The business employs 1 full time and 2 part time staff.
Has been voted as one of the most Instagramable places in the country and has built a strong social media following. The business has had visitors from around the world as well as across the UK due to its social media platform and reach. All aspects of the business are documented online to include reviews and press coverage
There is a real opportunity to grow the business, set in a busy locality, by:
• Extended opening hours
• Adding breakfast and brunch options to the menu
• Introduce further delivery platforms currently only ‘Deliveroo’
• Increase range of current offerings
The business has a wonderful reputation and benefits from many regular and repeat customers and passing trade due to its prominent high footfall location in Leicester city centre and the calibre of surrounding businesses, that include Las Iguanas and Zizzi. The whole area is undergoing major development which will only increase business within this locality. The business also benefits from the large student population in the surrounding areas and the development of flats, including a major construction project, currently underway, which will convert a former ‘Fenwicks’ department store into flats, only a few doors away.
The premises are lease fully renewable at £8,500 per annum which is very reasonable for the area and the property qualifies for small business rates relief. The premises have undergone major refurbishment by the current owner with the result that the business is in ‘a walk in condition’
Reason for sale
The owner is very passionate about the business and its potential, but due to personal reasons does not have the time to devote to the business and as a consequence is making a regrettable sale, borne out of circumstance. The proprietor will provide training to the buyer, should this be required.
Viewing strictly by appointment only!
Serious and genuine enquiries only!
All enquiries should be sent using the contact seller form on this page.
Leicester City centre
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