The Wheel Specialist Strengthens UK Network

02 May 2013


Leading alloy wheel refurbishment and customisation franchise, The Wheel Specialist, has announced the opening of its latest Wolverhampton unit. New franchisee, Thailand based businessman Michael Ayling, has invested almost £1m in 5 operations across the midlands and is looking forward to watching his business empire flourish

“I was looking to put down firm roots back in my native UK and wanted an investment that would show me a generous return on my investment” explains Michael Ayling. “I chose franchising as I know from experience, setting up alone takes time, and The Wheel Specialist franchise could be up and running quickly. I also believe in the brand and the quality of the workmanship they produce which is why it has become the number one consumer choice in the UK.

“The Wheel Specialist  already has outlets across the UK so I decided to locate my franchise units across the East & West Midlands finishing up in Lincoln, my home town,” continues Ayling. “Our focus over the coming months will be to continue with the excellent service of the brand and develop business with the public and encourage repeat business from car dealers and traders.”

“We recently opened our 20th UK Wheel Specialist unit and aim to open another 10-15 over the next couple of years, creating employment across the nation,” confirms Ginny Murphy, CEO, The Wheel Specialist. “We are delighted to welcome Michael Ayling and his team and wish him every success in setting up Wolverhampton.

The Wheel Specialist has over 20 years of experience in specialist alloy wheel refurbishment and over 40years technical know-how and development in leading powder coat technologies and techniques. With thousands of happy customers and hundreds more being added each week there is growing demand for our own unique brand of specialist alloy wheel refurbishment and customisation. 

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