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Hilton Smythe are pleased to have been given the opportunity to manage the sale of Digbeth Sports Cafe which is a well established business with a renowned reputation amongst local residents. This is a superb opportunity to take on a high turnover local business in an area teeming with customers.
The business was founded by the current owner approximately 2 ½ years and has been a real labour of love for him. The business is now being sold, albeit reluctantly and with a heavy heart only due to the owner’s other business interests in the area. Our client is keen to see his beloved sports cafe pass to an ambitious and entrepreneurial new owner who can take this already thriving business to the next level.
Digbeth Sports café has not been trading for a couple of weeks but offers a fantastic opportunity to an experienced operator.
The business offers a comprehensive menu including;
Flame grilled chicken
Sides and dips
Shakes and Mocktails
Hot and cold drinks.
The business offers a delivery service via Just Eat and UBER Eats.
The sale will include the Facebook page and the business enjoys great visibility on the internet via websites such as yell.com and Tripadvisor.
Scope to Improve
Advertising and marketing campaign
Maximise the use of social media particularly twitter and Instagram
Website with online ordering facility
Extend the opening hours, currently the business opens at 4pm through to 1am to cater for customers at the Snooker Hall and delivered orders. The business should look at opening during the day starting with breakfasts to cater for the large student population and city centre workers.
Develop the outside catering side of the business particularly corporate providing business buffets etc
Open as a bistro in the evenings
Start a sandwich round delivering to local businesses.
Reasons to Buy
A well established business with an enviable reputation and many regular customers
Includes all fixtures and fittings making this a real Turnkey business opportunity
Perfect trading position, close to the city centre and adjacent to a busy Snooker Hall
Current owner happy to offer a handover to ensure the continued success
Ideal owner managed or partnership business
A real opportunity to increase turnover significantly, the business has been run at a pace to suit.
Loads of residential building going on locally which will increase footfall significantly.
Definitely NOT your usual ‘greasy spoon’ café, this is a real upmarket business.
Hilton Smythe highly advise early viewing to avoid disappointment.
This great little business is likely to attract considerable interest.
Digbeth Sports Café is located in the Digbeth area of Birmingham.
Birmingham is the second most populous city in the UK, with an estimated population of 1,137,100 as of 2017 and is the cultural, social financial and commercial centre of the Midlands.
In recent years, many parts of Birmingham have been transformed, with the redevelopment of the Bullring Shopping Centre and regeneration of old industrial areas such as Brindley Place, The Mailbox and the International Convention Centre. Old streets, buildings and canals have been restored, the pedestrian subways have been removed and the inner ring road has been rationalised. The city will serve as the host of the 2022 Commonwealth Games.
Partly due to its central location, Birmingham is a major transport hub on the motorway, rail and canal networks. The city is served by the M5, M6, M40 and M42 motorways and possibly the most well known motorway junction in the UK: Spaghetti Junction. The M6 passes through the city on the Bromford Viaduct, which at 3.5 miles is the longest bridge in the UK.
Birmingham New Street is the busiest railway station in the UK outside London. It is the National hub for Cross Country, the most extensive long-distance train network in Britain and a major destination for Virgin Trains. Local and regional services are operated from all of Birmingham’s stations by West Midlands Trains.
Bus routes are mainly operated by National Express West Midlands which accounts for over 80% of all bus journeys in Birmingham.
As part of the “Big City Plan” Digbeth is undergoing a large redevelopment scheme that will regenerate the old industrial buildings into apartments, offices and arts facilities which will increase footfall in the area considerably.
Digbeth Sports Café is beautifully presented and maintained with clear visible signage and distinctive livery. The current owner has spent considerable money on ensuring that this lovely café cum restaurant is one of the nicest of its type in the area.
There are a number of inexpensive public car parks within easy walking distance and there is metered, on street car parking immediately outside the premises at £4 for 4 hours which is reasonable given the business’s central location.
Digbeth Sports Café occupies the ground floor of an impressive period style building and is perfectly situated at the entrance to Digbeth Snooker Club and briefly comprises;
Impressive double glass doors and walls to front, generous seating area which has been cleverly designed to maximise the space available, expensive looking wood tiled floor, tables and chairs and banquette seating providing approximately 50 covers but with room for more if required, raised seating areas and trendy glass balustrading, wall mounted TV, Glass serve over counter with ice cream maker, EPOS till, Card Machine and generous wrapping area leading to an open Plan Kitchen area with a range of base units with complimentary black marble effect worktop, 1 ½ bowl stainless steel sink and drainer with Monobloc tap, Waring waffle maker, Polar ice machine, floating shelves and commercial blender.
Comprehensively equipped catering kitchen with full extraction system with stainless steel canopy, 3 pot Bain Marie, griddle, 3 drawer hot cupboard, double steam oven, twin basket fryer, chip scuttle, stainless steel preparation tables, deep stainless steel sink, separate hand
wash basin, 2 compartment stainless steel fridge with pizza topping bar, 2 microwave ovens, Buffalo panini maker, upright freezer, Beaufort twin door stainless steel fridge, wall mounted Worcester boiler.
Dry Goods/ Freezer Room
Large chest freezer and ample floor storage space.
We are advised that Digbeth Sports Café is being sold as a leasehold business opportunity.
A new lease will be offered to a new owner which will include business rates.
A five year lease and a rent of £18,000 per annum is proposed.
Monday to Sunday 16.00-1.00am.
The business was ran and managed by our client with the help of 4 full time members of staff.
Digbeth Sports café generates an advised turnover of circa £130,000 but it needs to be appreciated that the business was ran at a pace to suit the owner and has enjoyed much higher turnover previously (approximately £208,000).
An experienced operator should expect turnover to increase quickly and significantly.
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