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This company provides high quality student planners for the K-12 market. The planners are a collection of interactive homework agenda books.
Besides a week-at-a-glance agenda, they contain an evidence-based collection of interactive games and puzzles, relative to Character education, bullying, cyber bullying and tobacco and other drugs. Games and puzzles are embedded in the planner along with articles relating to the 6 character traits. The school or district may customize the planners to feature school names, mascots, codes of conduct, school year calendars, and more. Accessories such as teacher planners, posters, and page finders are also available. Filling around 3,000 orders annually, this business has many long-term customers and a positive reputation in the industry.
All writing and designs are completed in-house, while this manufacturer utilizes responsible partners for printing and binding to fulfill their orders. All planners are stored in their warehouse and shipped from that same location. The team of five have been with the company for many years and include a shipping manager, financial officer, head of production, a bookkeeper, and a sales agent. Both owners are currently involved in the day-to-day operations of the company and guide the design, marketing, copywriting and sales. A new owner will need to assume the writing of the planners or hire a copywriter to continue the high-quality product this business puts forth.
Successfully direct marketing to schools has been profitable, but further direct sales could benefit overall revenues. Additional areas for growth include engaging on social media as well as considering a technology component to their products and increased direct mail contacts.
4,220 sq. ft.: Warehouse, reception area, 5 offices
Increase direct mail marketing efforts, include app component, engage on social media, update graphics, increase sales team
6 months – 1 year
Purchase Price: $1,998,000
12.5% Buyer Down Payment: $249,750
12.5% Seller Financing: $249,750
75% Bank Loan: $1,498,500
A 12.5% down payment of $249,750 returns $231,818 in the first year after debt payments!
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