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Every week 100m+ Americans consume some type of food related media including cooking shows, food competitions, food travel programming, or biographies on exciting new chefs and restauranteurs. This online business is the next generation 24-hour television network and on-demand video digital media platform for chefs, restauranteurs and food product companies. The company creates video productions featuring top restauranteurs and chefs for upcoming cooking show series. This provides the unique opportunity to help build the chef and the restaurants’ image by giving them exposure to hundreds of millions of potential viewers. This exposure can lead to sponsorship, advertisement, and even attention from the top cable networks where some of these chefs have already become successful.
It is one of the fastest growing food television and on-demand video networks in the country, with its platform having an accessible viewer base of over 500m+ people across the globe. Viewers come to the network for food inspiration, food exploration, meal creation, entertainment and to find new culinary expertise.
Revenues are generated through video production, product placement sales and ad revenues. Two partners combined work full-time handling oversight of the editors and sales staff, camera and intern scheduling as well as distribution. All camera people and editors are sub-contracted per job. With a dialed-in process, this is a simple operation with low overhead and thus high profit margins (~84%+).
With YOY growth which has led to greater brand growth and deeper brand presence for its partner chefs, product companies and restaurants, acquiring this website business offers a tremendous opportunity to springboard off its success and scale to its huge potential.
The greatest opportunity to scale the website is by increasing sales outreach to upcoming Chefs to increase video production and viewership.
This business is the only company that gives its clients the one stop shop for growing their cooking show future into a scalable business for themselves.
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