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Well Established Parenting Blog For Sale

Collingwood, Victoria
Asking Price:
$25,000 (AUD)
Sales Revenue:
$12,000 (AUD)
Cash Flow:
$9,300 (AUD)

Well established, easy to operate website offering parenting information and advice, product reviews, periodic gift guides and an online magazine. Huge opportunity for growth!

Business Description
*** is a source of information, tips and advice for busy mums. The website contains information and advice, product reviews, online gift guides and a free bi-monthly online parenting magazine. It also runs regular competitions. A network of writers undertake produce reviews and produce quality content on topics such as raising children, home organisation and ownership, family travel, recipes and working life.

How does your business make money?
*** derives its current income from paid product reviews, the sale of advertising spots in gift guides/online magazine and online affiliate marketing.

Why should someone buy this business?
Well-established (over 10 years old). With a large volume of high-quality content, it has high domain authority and a low bounce rate (1.5%).
Large, engaged subscriber base (approx. 2000 and 70% are mums) and has well-developed relationships with a network of writers/reviewers and brands, to which a new buyer would have access.
5700 unique visitors per month. Traffic sources: 53% organic, 12% referred, 19% direct and 16% social.

Low operating expenses.

How can the future owner improve this business?
Time and resources. Be proactive in researching and approaching relevant brands and products for review or inclusion in the gift guide and online magazine. Make use of affiliate marketing, social media marketing, more consistent email marketing (currently monthly), Google Adwords and paid social (Facebook and Instagram ads).

Property information

Location:

Online

Business Operation

Expansion Potential:

A new owner can be proactive in researching and approaching relevant brands and products for review or inclusion in the gift guide and online magazine. They have the opportunity to make use of affiliate marketing, social media marketing, more consistent email marketing (currently monthly), Google Adwords and paid social (Facebook and Instagram ads).

Employees:
1
Years established:
2012

Other Information

Website:
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Related Documents:
Home based:
This business can be run from home.
Relocatable:
This business can be relocated.

Contact Information

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